Manufacturing DXP Accelerator
Building Connected, Personalized & Powerful Digital Experiences
Icreon is Trusted by Industry Leaders
SKU-aware
ERP-connected
AR/3D
B2B2C
WHY MANUFACTURING IS DIFFERENT
- Little to no typical ecommerce flow — very few manufacturer websites have a checkout.
- The customer relationship is indirect, filtered through dealer, distributor, or wholesale networks.
- SKU and PIM complexity grows exponentially across product permutations and configurations.
- Massive existing ERP and supply chain investments that are hard to integrate with marketing, sales, and service.
WHAT THE ACCELERATOR DELIVERS
01
SKU & spec-driven search
02
ERP integration framework
03
Digital twins & virtual showrooms
04
AI-personalized content
05
Order & supply chain visibility
Optimizely, ODP, CMP, DAM and Experimentation power a solution purpose-built for manufacturers - turning complex product data into higher-fidelity visualizations, deeper end-customer relationships, and streamlined sample placement.
- Icreon Optimizely Accelerator for Manufacturing, Optimizely Partner Solution Catalog
Who it's for
Manufacturers and industrial brands selling through dealer, distributor, or B2B2C networks with complex SKU and configuration needs.
Engagement scope
Optimizely solution accelerator implementation - search, ERP integration framework, product visualization, and AI personalized content.
Reference clients
Johnson Controls, Ultrafabrics, Skyworks, and American Welding Society have implemented this accelerator with Icreon.
"I would recommend working with Icreon. They have a combination of both technical expertise and strategic thinking and generally you find digital agencies with one or the other. Their ability to combine both represents a great ability to think strategically about our problems and implement those strategies."
Barry Silverman, Vice President of Marketing and Branding at Worthington Industries