Icreon modernized TOTO’s digital ecosystem with a scalable platform, multilingual capabilities, and personalized user experiences to enhance global engagement.
Icreon transformed TOTO’s legacy infrastructure, designing customized data integration platform, and developing a unique solution to boost website traffic up to 50% and a significant increase in revenues.
Key Takeaways
Direction
Speed
Velocity
The Challenge
TOTO’s core audience consists of architects, engineers, hotels, and contractors. To effectively communicate the company’s vision to its target market, TOTO was looking for a partner that could evolve its digital presence without compromising one of its core values – the high caliber that Japanese engineering is known for.
The challenge Icreon faced was to develop a customized backend system that would allow TOTO to manage its high influx of website visitors annually and showcase how its products fit into an overall plan. TOTO joined forces with Icreon to build a powerful system that would have the capability to handle TOTO’s high traffic demands and streamline its backend operations.
Our Solution
Icreon developed a scalable digital platform for TOTO, combining a seamless backend infrastructure with multilingual capabilities and an intuitive user experience, enabling effortless product navigation and personalized interactions for millions of visitors annually.
Direction
Icreon’s strategy focused on modernizing TOTO’s digital ecosystem by addressing its backend limitations and enhancing user engagement. The goal was to align with TOTO’s global footprint, ensuring scalability, multilingual support, and a personalized approach to its diverse audience.
Speed
Icreon implemented a Drupal-based infrastructure, designed MyTOTO for detailed product comparisons, and integrated a user-friendly backend to manage content creation, multilingual capabilities, and seamless product updates, ensuring swift execution and delivery.
Velocity
The project resulted in a robust platform handling high traffic volumes, a 360-degree view of product integrations, and enhanced user experience. TOTO achieved increased engagement, streamlined operations, and a modernized digital presence catering to global audiences effectively.
The Results
TOTO, one of the largest plumbing manufacturers in the world, has seen a 50% boost in traffic on the website and experienced a significant increase in annual revenues since implementing a new digital portal powered by Drupal. The updated website has helped TOTO reach its target audience of architects, engineers, hotels, and contractors.
Additionally, the backend solution we developed for them has completely transformed its digital presence while maintaining one of its core values – the world-class standard that Japanese engineering is associated with. Lastly, by working with Icreon as a digital transformation agency partner, TOTO has experienced an overall 50% increase in web traffic conversion and now has 4k+ SKUs uploaded. Additionally, over 50k+ digital assets are hosted on its site.