Discover how Icreon partnered with Johnson Controls to streamline their marketing and selling process and reach out end-users directly and effectively.
Discover how Johnson Controls transformed their digital experience from a distributor catalog to a user-focused solution platform, driving growth with a reimagined data-driven strategy and enhanced UX.
Key Takeaways
Direction
Performed in-depth market research and competitive analysis to develop a comprehensive digital strategy focused on optimizing website performance, enhancing SEO, and improving user experience across all channels.
Speed
Created new solutions selling content to support the shift in GTM strategy and also built a virtual showroom using 3D renderings to enable JCI customers to experience a wide range of security solutions globally.
Velocity
Achieved improved SEO performance, faster site speed, intuitive navigation, and a modern virtual showroom experience, enhancing customer engagement and supporting their shift to a solution-selling strategy.
The Challenge
Committed to creating a safer, smarter world, Johnson Controls integrates 14 leading security solution brands under one division, offering access control, intrusion, and video surveillance. To stay relevant in the marketplace, the company needed to transition from selling products to selling solutions. All their websites, partner portals, and digital assets were typically meant for channel partners and resellers, not for the end-users, with effective navigation and content distribution.
As a result, people were having trouble understanding how the company’s assorted security products worked together to create holistic solutions. The lack of clarity on its websites and difficult navigation, paired with competitors building websites that market directly to consumers, leads to moderate sales growth.
- Marketing Demand Generation Director, Johnson Controls
Our Solution
To overcome JCI’s challenges, Icreon worked out digital platform strategy and conducted a technical audit of DXPs. Based on experts’ recommendations, Sitecore DXP was chosen to rebuild the website and improve UX, prioritizing personalization across every user interaction across the website.
Direction
Icreon conducted an in-depth competitor analysis, customer journey mapping, and a CX audit to uncover key opportunities. The focus was to modernize the client’s digital experience, aligning their go-to-market strategy with solution-centric messaging, and building a seamless platform that targeted end-users while addressing diverse industry verticals.
Speed
Icreon utilized Sitecore SXA to consolidate 14 websites into a single, user-friendly platform. The team designed a scalable website architecture, integrated solution taxonomy for intuitive navigation, and optimized SEO capabilities to boost discoverability. A virtual showroom with 3D CGI renderings was developed to enhance customer interaction and engagement.
Velocity
The delivered solution significantly improved site performance, enabling faster load times, better SEO rankings, and streamlined navigation. With intuitive content distribution and enhanced user experiences, the client achieved greater engagement, higher B2B conversions, and a robust digital presence supporting their shift to solution-driven sales.
Platforms
Our Platforms
Sitecore
SitecoreAI empowered Intralox with advanced personalization capabilities, delivering tailored content and experiences based on user role, industry, and real-time behavioral data.
The Results
Through data-driven website optimization—including taxonomy, page analysis, and content breakdown—the company achieved higher SEO-driven traffic, reduced user search time, enhanced solution discovery, and boosted revenue.
With the right content distribution and alignment of the products with the respective target persona or visitor type, our client has improved customer experiences to a significant level. The refreshed user navigation, visual design and enhanced content distribution of the new website has resulted in increased onsite traffic, webform fill-ups, and sales leads.
The key messaging around new solution selling developed for our client has been used across sales decks, landing pages, ads, presentations, and webinars to fast-track demand-gen engine. The virtual showroom built on 3D CGI concept has helped client’s customers to explore their security products in detail.