A leading global standards organization transformed its outdated systems into a member-centric digital ecosystem. Learn how Icreon leveraged data-driven UX, cloud migration, and advanced tools- driving members’ growth and satisfaction.
Key Takeaways
Direction
Speed
Velocity
The Challenge
With over 30,000 members and a portfolio of 12,900 standards impacting everything from construction materials to everyday plastics, the association's influence is undeniable. However, to remain relevant in the rapidly evolving digital landscape, the organization recognized the need to modernize their operations.
They struggled with cumbersome sign-up processes and inefficient internal applications, which led them to undertake a digital transformation project to create a modern and engaging experience for both members and staff that could foster brand loyalty and improve overall satisfaction for both members and staff.
Our Solution
By redesigning member workflows, migrating to a cloud-based infrastructure, and developing personalized applications, ASTM enhanced accessibility, security, and operational efficiency. Members benefited from intuitive onboarding and advanced collaboration tools, while staff productivity soared through automation and real-time updates.
Direction
ASTM embarked on a digital transformation to overcome outdated applications and cumbersome processes. The goal was to create a modern, engaging experience for members and staff, fostering brand loyalty and satisfaction. Icreon’s mission was to streamline operations, improve accessibility, and establish scalable digital infrastructure tailored to the needs of stakeholders, ensuring seamless collaboration and enhanced user engagement.
Speed
Icreon implemented advanced digital solutions, including cloud migration, robotic process automation, and role-based personalization. These enhancements streamlined member onboarding, automated renewals, and optimized event management with third-party integrations like Aventri. Redesigned member and staff applications addressed user pain points, offering an intuitive experience for workflows, voting, document management, and real-time collaboration, ensuring operational efficiency across all touchpoints.
Velocity
The transformation in ASTM’s digital landscape resulted in a 30% increase in membership. Automated processes improved staff productivity, while members gained instant access to products and real-time updates. The scalable system supports future innovations, enabling ASTM to deliver value to members and maintain its leadership in global standards development.
Platforms
Our Platforms
AWS
The Results
ASTM experienced significant improvements across multiple levels of transformation. The newly responsive and scalable suites of applications allow seamless addition of new features without disrupting existing infrastructure. Migrating all data and documents to the cloud has enhanced security and accessibility.
Icreon’s solutions ultimately streamlined staff experiences, enabling efficient data uploading, sharing, and access control. Membership management has been transformed, allowing new members to board within minutes and providing real-time information updates. Customers now enjoy instant access to ASTM products, and membership renewals or cancellations are processed swiftly and accurately.